BOBST opened the doors of its headquarters near Lausanne, Switzerland last November to over 100 brand owners for its first ‘Packaging Masterclass’. The aim of the event was to present in one day, a high-level and non-commercial overview of the technologies available for packaging production and identify how brand owners can achieve today’s essential requirements of agility, differentiation and sustainability. The feedback from participants was overwhelmingly positive with many saying the event exceeded their expectations with the intense but valuable mix of theoretical and practical content. Based on this response, Bobst has decided to run the ‘Masterclass’ again this year, on October 28th 2020.
To be held at the Bobst headquarters near Lausanne, Switzerland, the ‘Packaging Masterclass’ is aimed at brand owners or retailers in any department (e.g. procurement, marketing, brand management, R&D) who may be relatively new to the role or to the world of packaging and want to have a good insight into the industry. It will provide a high-level, non-technical and non-commercial overview of packaging in a single immersive day.