New PackRight Centre in Hövelhof, Germany

DS Smith has officially opened a new PackRight Centre in Germany. Based in Hövelhof, it is the sixth to open in the Germany – Switzerland region since the opening of the first Centre in Hamburg in May 2016. It enables the company to develop innovative and creative display and packaging concepts in collaboration with a range of individuals from within its customer’s business. The solutions developed in this way help to increase the sales of customers and reduce risks and costs.

At the official opening, the invited guests not only had the opportunity to take a detailed look around the PackRight Centre and the Hövelhof plant, but also to learn more about the latest trends and experience virtual reality live. Customers had the chance to enter a virtual packaging world and try out various packaging and display trends directly in a virtual supermarket. A presentation on trends at Point Of Sale 2025 rounded off the programme.

“With the new PackRight Centre, we can deliver tangible results to our customers even faster,” commented Reinhold Brunnert, General Manager of DS Smith’s Hövelhof site. “It is an important cornerstone to position ourselves for the future of our customers.”

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