New packaging material from Fresnels

International brand enhancement specialist, Fresnels Innovations has launched a new eye-catching recyclable 3D transfer film. ‘Sustain’ is a 100% recyclable plastic free 3D transfer film product manufactured using sustainable and re-pulpable processes for print enhancement purposes.

The company says that the film eliminates the requirement to invest in foiling or lamination technology, saving an estimated 90% in production costs when compared to traditional methods. The 3D element is produced using proprietary Cellini™ digital sculpting technology, which is transferred on to cartonboard via a cold transfer process to provide an eco-friendly printable sheet. Printers can then utilise the sheets to overprint with transparent inks to create a highly individual and rich finish.

Sustain won the silver award at the recent Foil and Specialty Effects Association (FSEA) 2021 Gold Leaf awards in the ‘Print Decorating & Sustainability’ category. Presenting their award, the judges cited how impressed they were by an innovative film solution that combines the best of eye-catching appeal with technology containing digitized information for added value brand protection capabilities.

“Brand owners and converters are excited by its strength and folding endurance coupled with freedom from mineral oil. Furthermore, the advantages SUSTAIN offers for global brands minimizes the need to ship components from country to country, thus reducing transport costs and associated carbon emissions,” said Glenn Wood, Fresnels COO.

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