The International Hologram Manufacturers Association (IHMA) has outlined plans for growth with the appointment of a new general secretary. Serge Wsevolojskoy, who succeeds Dr Mark Deakes, will continue to spearhead the IHMA’s leadership of the world’s major producers and converters of holograms for authentication, ID, packaging, graphics and other commercial applications.
In doing so, he brings extensive knowledge and experience in the security print and authentication industries to the role. He has specific expertise in holographic and optical technologies, security watermarks and inks, RFID and track and trace technologies while holding roles with responsibility for business development, account management and international conference and event organisation.
