Alex Robinson, former CEO of behavioural change organisation Hubbub, has joined WRAP as Chief Programmes Officer. Robinson will oversee the work of WRAP’s core programmes across resource management, the circular economy, food systems transformation, packaging, textiles & fashion, and its behaviour change work.
Robinson said, “Shifting behaviour at scale is one of the toughest and most important things we can do to tackle the climate and nature crises. WRAP is one of the few organisations genuinely equipped to do it, through its work with governments, business, NGOs and citizens. I’ve long admired Catherine and the team’s work and I’m excited to play my part in the next chapter.”
As Chief Programmes Officer, he will lead the design, delivery and impact of WRAP’s full global programme. He will work closely with Catherine David to evolve WRAP’s collaborative action programmes with businesses under its sector specific Pacts, as well as programmes supporting local authorities and devolved governments to improve recycling, reduce waste, and encourage circular economy practices.
Catherine David, CEO, said, “I am delighted to welcome Alex to WRAP and excited to work with him to scale WRAP’s impact globally in pursuit of our Circular Living mission. Alex brings a wealth of valuable experience in leading inventive system change programmes for circularity, a sharp commercial focus and a truly global outlook. I can think of no one better suited to accelerate the next phase of WRAP’s impact: for people, partners and planet.”
