New branding for York Container

York, PA-based York Container has confirmed the launch of a new brand identity, with associated website.

“Our new website and revamped brand positioning encapsulates our new tagline: Perform. Promote. Protect.™ This multi-dimensional tagline embodies our comprehensive approach to serving our customers,” says the company. “It represents a strong market positioning that better communicates the range of benefits that York customers can expect from our corrugated paper, packaging and services. The three parts of the statement focus on various points that together create a comprehensive approach to providing our clients with best-in-class, innovative products.”

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