Gastonia, NC-based C.L. Rabb Corrugated has confirmed the unveiling of its new company brand, logo and website to the US packaging and retail industries. The new branding and website are part of a strategic growth initiative set in motion at C.L. Rabb Corrugated.
In business for over 35 years, C.L. Rabb Corrugated is a second-generation box manufacturer specializing in the design, production and fulfilment of corrugated packaging and displays for customers throughout the US. With a vision to be a leading, independent corrugated manufacturer, the company has made significant equipment and brand investments to achieve their goals in the past several years. Since 2017, C.L. Rabb Corrugated has invested in a Bobst Flexo Folder Gluer, multiple A.G. G3 stackers, an Alliance bundle breaker, a BW Papersystems rotary die-cutter and a Solarco boxmaker. Furthermore, C.L. Rabb is the first manufacturer to install the eBreak bundle breaker and eZF load former from A.G. Stacker.
In 2022, C.L. Rabb Corrugated turned their focus to developing a new company logo, slogan and brand to effectively capture the direction the business is positioned for. Bryan Rabb, CEO, comments, “We are excited to see how our new brand impacts the experience our customers, suppliers, and employees have at C.L. Rabb Corrugated. Over the past few years, we’ve made big changes to our processes and equipment and it was time our brand reflect the quality, technology and imagination found here. We can now confidently say we are tailored to the needs of the modern packaging market and we have the technology, people and branding to prove it.”