MM Packaging has appointed Jonathan Craddock as Business Development Manager for its GreenPeel division. The move signals a major strategic push to support UK food manufacturers in meeting demanding plastic reduction targets without compromising on shelf-life or production efficiency.
Craddock, a seasoned business development professional with experience in fibre-based packaging, joins MM Packaging from Allpack, where he held senior commercial roles, including Key Account Manager. He brings extensive expertise in helping companies transition to sustainable packaging alternatives. In his new position, he will lead the UK expansion of GreenPeel, a sustainable tray solution designed to replace rigid plastic formats in the chilled food, fresh protein, and ready meal sectors.