Michelman, HP Continue Relationship

Michelman announced it has entered into a Preferred Primer Solutions Partner agreement with HP Indigo, with the aim to further formalize and strengthen the decade-long relationship between the two companies.

Bill Magee, Vice President for Michelman’s Printing & Packaging Group, said, “Our DigiPrime® products have been developed in close collaboration between Michelman and HP R&D teams to ensure the highest levels of versatility and performance are available to media producers and HP Indigo press owners. As HP Indigo presses continue to grow into new markets, Michelman works proactively to offer solutions that support and enable this growth.”

Michelman offers an extensive family of water-based primers including its popular DigiPrime water based products. Long recommended by HP as a preferred solution for offline applications and the only primers approved for usage in-line on HP Indigo presses, these primers improve ink receptivity, durability and image quality on a wide variety of paper and synthetic substrates. Michelman primers are used worldwide by media producers, converters, as well as by hundreds of HP Indigo press owners.

“We are continuously innovating to expand our customers’ application possibilities,” said Allon Maoz, Director of Supplies, Media & Materials, HP Indigo. “Michelman has been a preferred supplier for primers, developing in-line and off-line primers for the full HP Indigo portfolio. This alliance demonstrates our continued commitment to providing HP Indigo customers complete end-to-end solutions to develop their business.”

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