SALT! Supplements, founded by athletes Alfonso Iovine and Kim Connor Streich, set out to create hydration products that meet the needs of sportspeople seeking effective and appealing solutions. For their latest electrolyte stick sachets, the brand sought packaging that would deliver a premium experience from the opening moment.
To achieve this, print production agency COUSIN appointed packaging design company Burgopak to develop a solution that balances visual impact, practicality, and shipping efficiency. Burgopak’s team selected their proprietary Coupe pack, designed to minimise dead space. It presents the 15 supplement sticks at an angle – they lie staggered for a visually engaging display. The materials and design were optimised for efficient material use and practical strength. The pack’s dimensions were optimised to meet Royal Mail’s large letter requirements, helping to reduce shipping costs and environmental impact.
A key element of the packaging is the use of MetsäBoard Pro FBB Bright, a high-quality paperboard produced by Metsä Board. This material was chosen for its performance and value, supporting the project’s goals for both product protection and responsible sourcing.
Alexander Parker, Burgopak’s Head of Wellness, said, “We operate an international supply chain, giving us access to a wide range of materials, from conventional paperboards to specialist stocks. To ensure efficiency, we have a curated list of preferred materials in each region that meet our standards for performance, value and sustainability. In Europe, one of these key materials is MetsäBoard Pro FBB Bright.”
Erja Hyrsky, SVP Commercial Operations, Metsä Board, added, “We are pleased that MetsäBoard Pro FBB Bright was selected for this project, supporting brands and designers in delivering packaging solutions that meet the highest standards for quality.”
