An expert panel of international judges compared the entries to similar solutions from around the world and awarded the ones that were superior in their category and market and were better in execution or innovation.
The awarded ultralight pizza box solution, made of MetsäBoard Natural WKL Bright, uses considerably less material than traditional solutions without compromising rigidity, function or print quality. The pizza box was about 38 % lighter and according to the life cycle analysis the pizza box’s carbon footprint was up to 50% lower than those of traditional solutions made of recycled fibre.
The ultralight concept was created in co-operation with leading experts in the packaging industry. Packaging manufacturer Adara Pakkaus produced the corrugated material and printed the pizza box, with Marvaco supplying the flexo printing plates. The visual outlook was designed by Futupack. Researcher and expert on ECG Expanded Gamut printing, Dr Kai Lankinen, provided invaluable input on the graphic design, prepress, and flexographic printing requirements.