Marzek Etiketten+Packaging is one of the first installations worldwide and the first in Austria of the new HP Indigo 6K+ digital press, at its headquarters in Traiskirchen, Austria.
This latest installation builds on a 15-year track record of early adoption. Marzek’s digital journey began in 2009 with the first European deployment of the HP Indigo WS6000 and has since expanded to include every major HP Indigo platform. Marzek has a longstanding commitment to craftsmanship and innovation, as evidenced by the latest acquisition of the HP Indigo 6K+ digital press and its continual investment in HP Indigo innovation throughout the five generations of the family-run business.
Operating across Austria, Hungary, and Ukraine, Marzek serves a diverse range of high-value sectors, including food and beverage, pharmaceuticals, and industrial goods. The company specialises in premium pressure-sensitive labels, sleeves, and folding cartons, particularly for complex, multi-SKU jobs that demand design flexibility and reliable turnaround.
With the growing customer need for faster customization and shorter lead times, Marzek faces constant pressure to deliver with precision and efficiency. The HP Indigo 6K+ digital press, equipped with the new SmartControlSystem, enables the company to directly address these operational demands with outstanding productivity, operational robustness, and exceptional versatility. In practice, this allows for quicker set up, consistency across repeat jobs, and faster changeovers across substrates, enabling Marzek to reduce turnaround times while upholding the quality its customers expect.
Complementing this capability is HP PrintOS, which functions as a connected production control center. Through the PrintOS app, Marzek can remotely monitor production, access real-time performance data, and generate detailed reports to drive greater responsiveness across operations.
“Our customers demand the very best and so do we,” said Dr Johannes Michael Wareka, Group CEO, Marzek Etiketten+Packaging. “We know that HP Indigo’s quality is simply unmatched, but it’s the combination of productivity, reliability, and uninterrupted production that truly sets the HP Indigo 6K+ apart. It sets us up to achieve things we couldn’t have imagined with conventional print, and we are better positioned than ever to deliver craft quality on an industrial scale. It’s about more than increasing efficiency. It’s about unlocking new creative dimensions and staying ahead of what the market expects from packaging today while maintaining consistently high quality, seamless availability and uncompromising reliability.”
