Lessebo Paper is launching Lessebo Colours™ to meet the expanding demand for high-quality coloured papers in the luxury packaging market.
Lessebo Colours™ is a new series of environmentally friendly coloured paper. The palette is carefully curated and consists of 48 trending nuances – ranging from elegant green hues to energetic yellow tints.
Expanding the range of coloured paper with the new series is Lessebo’s way to grow in luxury packaging segment. Jens Olson, CEO, Lessebo Paper, says, “The paper industry is showing healthy growth, especially in the luxury packaging market. Much of the paper in luxury packaging is made of coloured paper. We are therefore launching our new range of Lessebo Colours™ to meet the expanding demand for sustainable coloured paper in the market.”
Currently, Lessebo Paper delivers customised packaging solutions to many internationally well-known premium brands, such as Orrefors and Kosta Boda. “Today’s luxury brand owners pay careful attention to customer experience, and the packaging is of primary importance as it reflects the brand. This has become more relevant throughout recent years as e-commerce expands and becomes more prominent,” says Olson.