La Cartonera Lucentina choose HP PageWide C550

La Cartonera Lucentina, a family-owned sheet plant, has confirmed it has purchased an HP PageWide C550 Press, to meet the growing demand for versatile, high-quality, and sustainable corrugated packaging in Spain.

Left to right: Rafael Godino (HP), Jesús Alba (La Cartonera Lucentina), Javier Alba (La Cartonera Lucentina), Nachum Korman (HP) and Mark Dempsey (HP).

Adding the new industrial-scale HP PageWide C550 Press builds on La Cartonera Lucentina’s expansive digital print offering with high-graphic retail packaging and corrugated display production using its HP Scitex 17000 press. The company offers in-house graphic and structural design, flexographic and digital printing and converting to help customers develop creative packaging and display solutions.

“Having followed the development of the HP post-print press, we are confident that the HP PageWide C550 will enable us to run production at various run lengths without compromising on speed or quality,” says Javier Alba, General Manager, La Cartonera Lucentina. “In addition, since sustainability is a core value for our company, we looked for a press that can support our commitment to efficient, clean, and responsible production processes.”

“The highly competitive retail environment forces customers to diversify their portfolio with solutions that allow them to go to market quicker. The HP PageWide C550 gives La Cartonera Lucentina the freedom to print versatile campaigns fast, cost-effectively, and sustainably,” said Mark Dempsey, HP PageWide Industrial WW GTM Director.

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