Kongsberg PCS embraces own ‘maximising creativity’ message

Kongsberg Precision Cutting Systems is demonstrating the expansive capabilities of its cutting-edge technology at drupa, constructing its own booth to showcase how its technology helps businesses to maximise their creativity.

David Preskett, Vice President of EMEA and APAC, Kongsberg PCS, says, “All our tables and tools are designed to empower businesses, enhancing creativity. Our drupa booth serves as a live example of the extraordinary designs achievable with Kongsberg technology. Packaging, sign and display manufacturers around the world are facing growing demand for creative designs that stand out and inspire conversation. At Kongsberg PCS, we are harnessing the latest technology in solutions that meet the challenge of delivering the creative freedom demanded by consumers all across the globe – and our drupa booth gives us the opportunity to show this to the world.”

The highlight of the Kongsberg PCS booth is its impressive central canopy, crafted entirely from Re-board® — the re-usable and recyclable paperboard produced in Sweden by one of the leading sustainable substrate manufacturers in the world. The structure has been created by designer Maximilian Hansen of Nordwerk Design, renowned for his stunning large creations using the material, and has been produced using Kongsberg PCS’ own range of cutting tables and specialist tooling solutions.

“Cutting, perforating and creasing each element on Kongsberg tables, we are proud to have built the centerpiece of our booth with our leading Kongsberg cutting technology,” added Preskett. “The stunning design emphasises aesthetic appeal and also underscores our commitment to maximising creativity.”

The impressive Re-board construction has created a destination itself for visitors to drupa, and designer Maximilian Hansen said he was delighted to be part of the huge display at the booth, in Hall 8A/B43. “This is a great opportunity to showcase that using cardboard does not have to constrain or limit your creativity at all,” he said. “When compared to wood for example, not only does it have a significantly better weight to strength ratio, but it also gives more freedom so you can bend it, fold it and free your imagination.”


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