Keypoint launch ‘State of the Industry Report: Corrugated’

Keypoint Intelligence has launched its ‘State of the Industry Report: Corrugated’, part two of a five-part series of reports to be published that focus on industry intelligence for digital printing in labels and packaging. This series of reports evaluates the adoption and use of production digital presses across narrow web labels, corrugated packaging, folding carton, and flexible packaging segments.

The report addresses industry questions related to digital printing on why it’s used, how it’s used and the value of its use. Additionally, the report dispels some commonly held industry perceptions related to digital printing. This clarity provides additional insight into the challenges and opportunities for digital printing, and actions the industry can/should be taking to accelerate the adoption of digital printing in corrugated packaging.

To get a better understanding of the industry, Keypoint Intelligence conducted qualitative in-depth interviews with a core global group of converters, OEMs, and suppliers, providing a sounding board to discuss topics of interest and gain a well-rounded perspective on the marketplace.

“Digital printing has established an entry position in corrugated packaging,” says Jean Lloyd, Principal Analyst, Keypoint Intelligence. “Our estimate places volume share for digital printing at less than 1% of the overall market, and 3% of the addressable market.”

“For those already participating in digital printing, the report addresses change occurring at all levels of the supply chain, and the potential favorable impact they will have around the use and adoption of digital printing,” explains Jeff Wettersten, VP, Keypoint Intelligence’s Packaging service. “For those not participating in digital printing, the report addresses options for engagement.”

This State of the Industry report also discusses the similarities or differences across all four packaging segments, corrugated, folding carton, flexible packaging, and narrow web labels, focusing on the broad value chain and where and how decisions are made for packaging specifications.

This report as well as upcoming reports on folding cartons, flexible packaging and brand adoption can be purchased separately or as part of a subscription to other research provided by Keypoint Intelligence’s Labels and Packaging service. For more information about the report, please click here.

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