Sorbafreeze, the chilled packaging division of the Pitreavie Group, is working with environmental consultants Mabbet to develop a 10-year sustainability strategy, committing to sustainable sourcing of materials, reduction in waste and reduction in carbon footprint across the group. The strategy aligns people, product and planet and aims to work with employees, customers, and supply chain to deliver a positive environmental impact.
Extending their planet friendly range, Sorbafreeze now bring Kerbcool to the market; it provides a sustainable way for businesses to ship temperature sensitive goods direct-to-consumer.
With producers under increasing pressure to meet these growing environmental demands, the Sorbafreeze team has developed this temperature controlled packaging range that can be fully kerbside recycled, helping businesses to reduce their waste and help the end consumer to recycle the packaging at home, with ease.
Michelle Ottolini, Business Unit Director, commented, “As a team, we’re passionate about creating a positive environmental contribution. We’ve always listened to our customers’ challenges, needs and desires to help shape our product range over the years. With the impact of global warming so prevalent, we’re seeing a genuine interest and growing demand for fully kerbside recyclable packaging. We’ve recognised the need to take action now to minimise waste and increase recycling; and support our customers to do the same.”