Katz Americas, a leading pulpboard producer of highly decorated custom-made beverage coasters in North and South America, has invested in a Koenig & Bauer Rapida 145 sheetfed press for its Johnson City, TN production facility.
The company leads this market niche with its fun, creative messaging for corporate events and parties to market a brand’s products. Its beverage coasters are known for spotlighting the messaging and positioning of its customers’ brands that increases brand engagement with all market segments.
The new large format Rapida press elevates the printer’s capabilities with cutting-edge technology, added capabilities, and greater efficiency, all to ensure added capacity as the firm reaches a broader base of new customers.
The Katz team continues to offer its customers a multitude of innovative, eye-catching designs that it can produce with the new Rapida press. Its enhanced website allows customers to create and customize their exact needs guaranteeing an ultra-absorbent experience. Coasters have an extreme brand appeal as an individual will see the coaster 20 times in just one sitting with two out of three people remembering the message on the coaster.
