James Cropper accelerates plans for sustainable growth

Since the appointment of Steve Adams as Chief Executive Officer in August 2022, James Cropper plc has made significant progress in repositioning to capitalise on growth opportunities within its core and emerging end-markets. The fast-growing renewable energy and decarbonisation markets are creating an ever-greater need for novel and high-performance materials, while sustainable fibres, and low, or zero, carbon processing are driving growth within paper and packaging.

In order to position the company to accelerate growth, the Group is announcing three strategic changes:

  • Brand profile: reorganisation and renaming.
  • A step change of investment in innovation and systems.
  • Streamlining the Paper division to improve productivity and margins.

The Group will invest in the James Cropper brand by reorganising itself from three separate divisions (James Cropper Paper, Technical Fibre Products and Colourform) into four market-facing segments, unified under the Group name:

  • James Cropper Creative Papers
  • James Cropper Luxury Packaging
  • James Cropper Technical Fibres
  • James Cropper Future Energy
New call-to-action

Join our Newsletter

Sign up to our weekly newsletters for updates on articles, interviews and events

Sign up