James Cropper Paper & Packaging has announced the appointment of Mickael Minot as Brand Owner Director, a newly created role that positions the company for accelerated growth in the luxury packaging sector.
“James Cropper has been a benchmark for luxury packaging throughout my career,” says Minot. “When this opportunity arose, it immediately felt like the perfect next chapter. Paper is unique as a luxury material because it engages two of our primary senses – sight and touch. The moment your hand feels soft, carefully crafted paper, the luxury experience has already begun.”
