The number of customers buying fruit and vegetables increases between 13% and 16% when they are presented in corrugated board trays rather than on stainless steel shelves or in plastic containers, according to a new study.
The French study also found that the nature of packaging has a direct influence on the time spent in the section: a customer spends between 17% and 50% more time in front of the stands if the fruit and vegetables are displayed in corrugated board trays rather than in plastic containers or without packaging (displayed directly on the shelves with stainless steel separators).
The trade association Carton Ondulé de France carried out this new study with consulting firm Négosciences to understand the role of packaging in the customer experience.
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