The inaugural Amplify event took place June 14-16, 2022, at the Minneapolis Convention Center in Minneapolis, Minnesota, the heartland of America’s print industry. This first-of-its-kind, in-person gathering and innovative technology showcase for all involved in the print finishing and embellishment value chain more than achieved the aims of its producers, the Association for PRINT Technologies (APTech) and the Foil and Specialty Effects Association (FSEA), by connecting and reengaging the major players and brands in the industry.
“It was amazing to see the networking occurring on the event floor, with attendees connecting with each other and with our supplier partners,” said Jeff Peterson, executive director, FSEA. “The live technology demonstrations generated significant interest as our industry comes out of a period of cautious investment, and we heard over and over again that the conversations on the exhibit floor were productive and engaging.”
Thayer Long, president, APTech, added, “The printers, print finishers, brand owners and designers who attended this event were active, interested participants in the Amplify educational sessions. True value was given to those looking to grow their business impact in print, packaging, and direct mail. And, the message was received loud and clear – finishing and embellishment processes are valuable, sustainable and attention-grabbing.”