Impact Environmental Group (IEG) has appointed Mike Braddock to the role of Managing Director at IEG EMEA. He joins the group with a wealth of experience, having spent over 30 years growing several major UK brands, and will now take the lead in the next phase of growth for Taylor, DuraFlex and UKCM.
The appointment comes following the decision of Brendan Murphy, who has led a series of strategic acquisitions and boosted UK and export revenues at IEG since he joined in 2014, to step down.
Braddock comments, “IEG has made a significant investment in the UK market following three acquisitions in the past two years. Our objective now is to bring these three great brands together and provide our customers with a superior range of products and great customer service. Taylor, DuraFlex and UKCM are successful businesses in their own right, so there are no plans to reinvent the wheel. My goal is to build on the great work that Brendan has achieved during his time with the business and continue to develop IEG’s UK presence in a way that adds value to IEG, our brands and our customers.”
Murphy adds, “Taylor is fantastic heritage brand and one that I’m proud to have led for almost a decade. However, I feel that it’s time for a new leader. Thankfully, we’ve found Mike and in him I believe that we’ve secured a bright future for Taylor, DuraFlex and UKCM.”