HP Inc. and Dscoop are partnering for the second annual HP Inkspiration Awards North America , a contest celebrating best-in-class print projects using HP Indigo, PageWide Web Press , Scitex or Latex technology. Print service providers (PSPs) are invited to participate by submitting their most innovative and creative work to be reviewed by a judging panel of industry experts. As part of the HP Inkspiration Awards North America, HP and Dscoop will also honor the best in self-promotion with the Rod Key Marketing Excellence Award. This award, named in memoriam of industry leader Rod Key, is given to the company with the most creative marketing campaign printed on HP Indigo, PageWide Web Press, Latex or Scitex equipment that promotes their business.
“We’re continually inspired by our customers who create beautiful, impactful work with HP digital printing technology,” said Avi Basu, director, marketing and business development, Graphics Solutions Business, Americas, HP Inc. “The HP Inkspiration and Rod Key Marketing Excellence Awards give us a unique opportunity to recognize and celebrate our customers’ accomplishments, while encouraging the industry to continue pushing the boundaries of what’s possible with digital printing.”
Submissions are being accepted November 7, 2016 to January 6, 2017, at the program website: hpinkspiration.com. Winners will be announced at Dscoop Phoenix during a special winner’s presentation ceremony on March 1, 2017.
“I would encourage printers to participate in the HP Inkspiration Awards, as it’s a strategic way to challenge their organizations, inspire their people to do great work and separate themselves from the competition,” said Bruce L. Myers, Ph.D., assistant professor, School of Media Sciences, Rochester Institute of Technology. “Printers can be confident that if they do well in this competition, they are at the top of their game.”
Entry categories include corrugated boxes and displays, POP/POS signage and displays, folding cartons, food and beverage, as well as household, direct mail, collateral, publishing, calendars, photography, alcoholic beverages, health and beauty, flexible packaging, backlit, textile, banner, décor-canvas and wallpaper.