MM Board and Paper have confirmed that Blue Star Kraft Aktiv has been recognised for outstanding packaging innovation in the category functionality and convenience, demonstrating that recycled cartonboard can deliver both sustainability and performance in even the most demanding applications.
The award-winning solution for Blue Star Kraft Aktiv, a household product from Henkel sensitive to aroma loss, combines two improvements in one: by switching from blister packaging to a 100 % cartonboard solution, the packaging is now easier to dispose and can be recycled. Thanks to its integrated aroma barrier, the recycled cartonboard TOPCOLOR® BARRIER AROMA keeps the fragrance in place and only releases it when it should be: during actual use. And all without the use of plastic. Unlike conventional cartonboard, which has tiny pores that let aromas escape and unwanted substances enter, TOPCOLOR® BARRIER AROMA effectively preserves the product’s original scent and blocks external odours. This ensures the product maintains its quality and fragrance throughout its shelf life, without requiring additional inner liners or protective components.
