Heidelberg USA recently launched Heidelberg Connect, a new resource center for customers to easily access relevant information for their next strategic investment. In addition to the new web site (which is complementary to the existing Heidelberg web site), customers can now download the free Heidelberg Connect app available for iPhone and Android via the App Store and Google Play Store.
The purpose of the new resource center is to support customers in their purchasing decisions by highlighting trends in printing technologies and the business reasons behind recent installations. Subscribers get the first look at the latest news updates and educational resources as well as key developments in the graphic communications industry.
“From our research, it is clear that customers explore potential investments through ‘self-discovery’ well before engaging with a supplier,” said Andy Rae, Senior Vice President, Equipment & Marketing, Heidelberg Americas. “We wanted to provide a convenient, one-stop resource center for customers to investigate industry trends, discover key ways to improve performance and determine the business reasons why other customers purchased certain solutions.”
Resources include: press releases; educational videos; White Papers; product guides and brochures; Heidelberg Direct and news magazines; and blog posts.
