Hinojosa Packaging Group has taken another step in the process of its expansion and international consolidation in Southern Europe, as the Portuguese company Graphicsleader will be now integrated in Hinojosa’s visual identity. From now on, all the operations will be carried out under the group’s logo.
This measure, which constitutes a natural step after the acquisition of the company by Hinojosa in 2020, will contribute to the projection of a strong image in all regions where the group has a presence, providing greater transparency and trust for all national and international customers; this brand evolution has the clear goal of guaranteeing the highest standards of quality and service that characterise the company.
The group says this goal is achievable due to the decentralised management model at Hinojosa Packaging Group, allowing anticipation and swift response to customers’ needs, offering a flexible, agile and customised service. The group continuously pursues excellence in the design and manufacturing of sustainable packaging solutions, under the principles of the circular economy and using the latest technology.
Graphicsleader is part of Hinojosa’s consumer packaging division, manufacturing specialised packaging and high-quality printing destined for retail shelves. The company focus on food, shoes and textiles FMCG’s segments, and it has a team of more than 175 employees. Graphicsleader’s local experience, values of sustainability and customer proximity have been key to the brand’s consolidation and acquisition by Hinojosa, and to the success of this transition.