Graphic Packaging International is set to launch two innovations to extend its award-winning PaperSeal® tray range for new applications.
Following the success of the PaperSeal tray, both the new PaperSeal Slice® and PaperSeal Wedge offer brands and retailers a recyclable, barrier-lined, paperboard packaging alternative to plastic thermoformed trays for sliced meats and cheeses. Both PaperSeal Slice and Wedge offer enhanced branding capabilities with high-quality graphics that deliver on-shelf differentiation.
“Compared to traditional plastic trays, PaperSeal Slice typically reduces plastic by 75% and PaperSeal Wedge by 80%. The innovative new designs also use lighter weight paperboard to deliver reduced pack weights that can support our customers’ packaging sustainability goals,” said Ricardo De Genova, Graphic Packaging SVP, global innovation and new business.
Both solutions have been designed to withstand the rigours of today’s supply chain with excellent seal integrity and shelf life equivalent to traditional plastic trays. They are also designed to meet the requirements of high-speed food manufacturing lines. As with the existing PaperSeal trays, the top film and liner can be separated from the paperboard for ease of post-use recycling.
Genova concluded, “Demand for sustainable fibre-based alternatives to plastic packaging is high and we are working on a variety of new PaperSeal tray innovations to assist our customers in meeting their environmental targets. PaperSeal Slice and Wedge are just two examples of how we can diversify our flexible PaperSeal range to meet the sustainability priorities of the individual brands and retailers we work with.”
