Good success for Sino Corrugated with Virtual Show

Given the special circumstances due to the COVID-19 pandemic, Reed Exhibitions hosted its 6-in-1 Sino Show – SinoCorrugated South, SinoFoldingCarton, SinoFlexPack South, SinoPaper South, China Packaging Container Expo (PackCon), and the newly launched Intralogistics and Process Management Expo (InMAT), both physically in Dongguan, China and virtually online through Facebook and YouTube.

As Sino Virtual Show 2020 drew to an end, 44,800 global visitors joined online during the three days. Average viewing time was shown to be around 1 hour.

Four online programs were launched to involve the visitors, including Online Matchmaking, Online Guided Tours, Live Webinars and Exhibitor Interviews.

During the three days, over 1,300 sessions of online matchmaking were completed, including three Groupon sessions. It involved nearly 300 buyers and 130 exhibitors.

The online edition of Targeted Attendee Program (TAP), was aimed at providing a business matchmaking service, tailor-made for international visitors to find the right partners and solutions based on their preference and needs.

The Online Guided Tours program displayed 11 themed lines to demonstrate the latest technologies and solutions in the printing and packaging industry. The Online Guided Tours Specialists helped nearly 500 overseas visitors and buyers to connect with 81 onsite exhibitors. More than 100 sessions of online meetings via WhatsApp, Teams, Facebook Messenger have been completed.

During the three days, co-organised with global association partners including Corrugated Benelux Association (CBA), Federation of Corrugated Box Manufacturers (FCBM), Camara Argentina de Fabricantes de Carton Corrugado (CAFCCO), Offset Printers Association of India (OPA), seven live webinars were held where industry experts gathered to share insights about hot industry topics.

Fifteen leading Chinese exhibitors in the industry gathered at the online studio to introduce their new machines and share their future strategies to better cope with the post-virus period.

Covering an exhibition area of 60,000sqm, the 6-in-1 Mega Show gathered nearly 800 leading exhibitors and over 33,000 trade visitors, showcasing cost-effective equipment, more than 1,000 kinds of consumables as well as innovative solutions and services.

Over 40 sessions of conferences themed around 19 industry topics were held onsite, which attracted nearly 1,000 attendees. Two sessions of conferences were live streamed online, which were joined by over 5,000 people.

The next 7-in-1 Mega Expo will be held on 22-24 July, 2021 in Shanghai, China.

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