Global Graphics Software, a developer of core technologies for digital printing and the OEM business unit of Hybrid Software, has launched its new brand identity: Hybrid Software Helix.
The name reflects the company’s evolution into a provider of embedded, intelligent software components at the heart of industrial print systems. It also signals its commitment to ongoing innovation, its deep-rooted connection to Cambridge, and its role in shaping the future of digital print.
“Becoming Hybrid Software Helix marks the next chapter in our journey,” said Justin Bailey, Managing Director. “The printing industry is transforming with AI, Industry 4.0, and smart factories. We’ve evolved alongside it, innovating so our OEM customers can use our technology components to build customised intelligent print systems this new era demands.”
