The German Brand Award is presented annually by the German Design Council to companies and projects in various industries that stand out through successful brand management. With 1,200 submissions from 14 countries, the award again has an impressive international reach this year. The corrugator from BHS Corrugated is one of the 22 projects that received the award for ‘Excellence in Brand Strategy and Creation’.
“This award recognises the strongest campaigns, concepts and strategies of individual disciplines,” says Lars Engel, Managing Director. “The entries are evaluated by an independent jury according to the criteria of independence and brand typicity, brand impact, differentiation from the competition and target group relevance. Brand management takes into account aspects such as sustainability, degree of innovation, continuity and future viability. Factors such as the design quality of the brand image, the homogeneity of the brand experience and economic success also play a decisive role in the jury process.”