FTA launches CPC Awareness Campaign

FTA has launched its CPC Awareness Campaign, designed to educate consumer product companies and brand owners on the technical aspects of flexographic printing while increasing engagement with the Association and its membership through active participation at its in-person events.

The Campaign, under the slogan “Your Quality Is Our Concern,” kicked off Thursday, July 13. A total of 25 CPCs joined an hour-long, Town Hall-style meeting focused on FTA’s commitment to improving brand owners’ print quality. A pair of guest speakers touched on the importance of CPC involvement in the package production process. Brand owners expressed concerns and discussed some of the common packaging issues they deal with, including color matching to registration. And FTA staff, including Director of Education Joe Tuccitto and Director of Membership & Business Development Jay Kaible, offered a look at how participation at Association conferences and exhibitions, along with its industry leading FIRST Certification program, can improve their print quality and empower their packaging departments.

“CPC engagement is critical because they, along with printers, designers, separators and marketing groups, need to work together to ensure the package or label’s success,” said Kim Madigan, director of corporate color management at Smyth Companies. “The better the teams are aligned in understanding the process, language and responsibilities, the better the success—measured in consistency and quality—today and for all future production runs.”

Many of the CPCs in attendance — including Target, Sargento, Refresco, 3M, Georgia-Pacific and others — will be at Fall Technical Conference 2023, October 9-11 in Louisville, KY and FORUM & INFOFLEX 2024, May 5-8 in Kansas City, MO.

“This initiative is all about establishing why FTA is well positioned to provide brand owners with the knowledge, training and resources they need to put high-quality, cost-effective packaging on shelf,” said FTA Interim President, Brad Pareso. “The initial feedback has exceeded our expectations, and we’re extremely excited about the initiative’s potential.”

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