“Our intention with this new press is to develop the market in Egypt with premium folding cartons that catch the eye at the point of sale through metalized and other special effects,” explains Ashraf Maher Mounir, CEO of Flex Print. “In addition, the short makeready times mean that we can now offer our customers faster delivery.”
The printing company established in 1991 in Cairo has a broad customer base of brand owners and produces packagings for the foodstuffs market as well as for luxury goods. The Speedmaster CX 102 was installed last summer by the Youssef Allam Group, Heidelberg’s representative in Egypt. For this complex project, a service engineer was specially trained on-site in Wiesloch-Walldorf in skills like how to use the electronic level, a piece of software for exactly aligning the long perfecting presses. The topic of UV in all its facets was also addressed in an online session in order to ensure the necessary safety here.
“We’re extremely happy with the advice and service we received from the Youssef Allam Group and how they installed the press, and look forward to working with them again,” says Ashraf Maher Mounir in summary.