Graham’s Dairy in Scotland is set to become the UK’s first dairy to roll out their fresh milk to retailers in fully recyclable cartons using tethered caps. To achieve this, Graham’s partnered with Elopak and selected the company’s Pure-Pak® cartons and Pure-TwistFlip™ tethered caps.
Graham’s Dairy is bringing out its new-style cartons in response to growing consumer concerns around plastic, as well as the EU’s new Single-Use Plastic Directive, which is due to come into force in 2023. Elopak’s Pure-TwistFlip™ tethered cap is specially designed to remain attached to the carton throughout use and ensure cap and carton are recycled together. The new easy to open cap will be applied to the Graham’s 500ml carton range, including standard and organic milk, available from more than 800 Sainsbury’s stores. The first cartons of milk with tethered caps hit the shelves week commencing 6th March.
Martin Shaw, Market Unit Manager, UK & Ireland, Elopak, says, “We are delighted that Graham’s Dairy have chosen us as their partners. Consumers have become a lot more knowledgeable when it comes to recycling and plastic reduction, and are demanding packaging that reflects this. Graham’s are now setting the pace in the dairy industry by choosing our solution. Designed to meet regulations, the tethered cap will help to reduce ocean pollution, reduce plastic waste and are easy and convenient to use and recycle. Over the next few years, we expect to see an even greater focus on plastic reduction and carbon reduction across the UK food and beverage industry, by brands, retailers, and packaging suppliers. A lot of progress has been made but there is more to do, and time is of the essence. The overall sustainability drive and the need for customers to waste less mean they need to find readily available fully recyclable options, and Elopak’s solutions specifically fit that brief.”