The Fibre Box Association (FBA) is partnering with corrugated industry suppliers to launch a five-year Corrugated Industry Promotion Program beginning in January 2017. The purpose is to enhance, elevate and change perceptions toward the corrugated packaging industry and its products. The program will inform target audiences about the benefits of corrugated packaging and will correct misinformation. The program will recognize that the overall health and well-being of the industry is important to both manufacturers and their suppliers.
To launch the program, FBA reached out to a select group of leading industry suppliers that it felt were best positioned to help focus attention on the industry effort. Suppliers that have pledged their support include Amtech, BHS Corrugated North America, Bobst, EFI, Fosber America, MarquipWardUnited/BW Papersystems, Mitsubishi Heavy Industries America, Inc., Sun Automation Group and Sun Chemical.
“We’re very pleased that such an outstanding group of corrugated industry suppliers have pledged to support the Corrugated Industry Promotion Program,” said Pete Watson, President and Chief Executive Officer at Greif and Chairman of the FBA Board of Directors. “Their support demonstrates a true commitment to the corrugated industry. We look forward to working together to further the industry’s overall health and well-being.”
The association has been running a successful outreach program aimed at the produce market since late 2014. The new program will allow the association to expand its reach to additional markets for corrugated packaging.