According to an exclusive article published in The Grocer recently, the UK’s first deposit return scheme (DRS), due to launch in October next year, will go under the name ‘Exchange for Change’.
According to the article, Russell Davies, chief executive of UK DMO said, “Our new name reflects what this scheme is about: making a simple change that has the power to transform streets, communities and recycling habits across the UK. The brand icon is intended to become synonymous with the scheme itself, providing a consistent visual cue that supports participation and helps drive cleaner streets and communities. “We’re excited to take this next step and will keep working closely with partners across the UK, supporting them in preparing for the launch of the scheme and making sure that together we deliver real change and a scheme that works for everyone.”
Commenting on the announcement, Travis Way, Managing Director, EcoVend, the Reverse Vending Machine experts and brand by international circular economy specialists Reconomy, said, “Public engagement will be one of the defining factors in whether the UK’s deposit return scheme succeeds, so giving it a clear, consumer-friendly identity is a significant and welcome step. A scheme like DRS only works when consumers, producers and retailers are all aligned, and consistency in naming, branding and messaging will be critical to driving participation at scale. There’s no doubt DRS represents a major adjustment – behaviourally for consumers and operationally for producers and retailers – but a joined-up approach that prioritises clarity and simplicity will help make that transition smoother. The commercial opportunities are substantial, and the circular economy benefits are even greater.”
Way concluded, “With the October 2027 deadline approaching, 2026 will be the key preparation year for businesses, giving them a narrow but vital window to get systems, infrastructure and communications in place ahead of launch.”
