WestRock has expanded its produce packaging offering, with the launch of EverGrow™. The collection offers innovative alternatives to single-use plastic packaging for produce from snacking tomatoes to apples. EverGrow packaging is curbside recyclable when emptied and flattened.
“WestRock’s new EverGrow Collection is an excellent example of how we are innovating to improve the sustainability of our products while helping our customers meet their sustainability goals,” said Patrick Kivits, President of Consumer Packaging, WestRock. “We’ve leveraged our material science, structural design and packaging automation expertise to develop a collection of truly differentiated packaging solutions for our produce customers that are functional, recyclable and eye-catching.”
WestRock has worked with growers and retailers for generations to provide highly differentiated, fiber-based corrugated packaging and automation solutions. The EverGrow Collection is a natural extension. Its baskets, carriers, punnets and tills have been thoughtfully designed for easy stacking, operational efficiencies and superior branding at retail.
Customer Niagara Orchards and Vineyard Corp was able to utilize these design features when the company launched its new paperboard produce carriers last year. “We set out to deliver a 100% recyclable and sustainable container for the industry that is easy to pack, stack and handle,” said Spenser Greenfield, General Manager of Niagara Orchard and Vineyard Corp. “With the help from WestRock, we at Niagara Orchard and Vineyard Corp are now doing our part to move the produce industry away from plastic.”
