Essentra Tapes‘ Ian Beresford, Head of Marketing & Development, will present the findings from the company’s latest consumer survey, at the ‘Packaging Insight’ webinar hosted by ThePackHub on 16th February 2021.
Essentra Tapes will discuss the understanding of the features consumers value and will highlight key insights around packaging functionality, and the role it plays in everyday life. These latest findings will also provide an interesting comparison to Essentra’s previous research in 2013, showing how consumers’ views in some areas have changed and developed, particularly in the light of current trends regarding sustainability, the growth in e-commerce retailing and dealing with the challenges of the COVID-19 pandemic.
“Responding to consumer demands is absolutely essential to the success of the packaging sector and the development of products such as our easy opening and resealable tapes”, said Beresford.
“We are excited to share the research results at ThePackHub webinar and invite all those who are interested in finding out more about consumer attitudes to packaging to join us online at this free to attend event.”
Attendees are invited to register for free in advance on ThePackHub’s website.
