The demand for convenient packaging in the region has seen an increased interest in strips that tear through a variety of packaging types in FMCG, especially the food and beverage industries.
The Asia-Pacific region will likely continue to dictate the lion’s share of demand in a sector that is predicted to grow with a CAGR greater than 5% between now and 2026.
Eva Kartika, Category Sales Manager, Essentra Tapes, said, “We continue to observe a notable uptick in demand for our tapes and systems, with retailers looking to secure improved packaging convenience. Food and beverages, and e-commerce packaging will remain key contributors for us as a business, with our flagship brands, such as RippaTape, SupaStrip, and RE:CLOSE, falling under the microscope due to their credentials in brand communication, protection, authentication, security, and most crucially, their ability to make boxes and flexible packaging easier to open and reclose. Demand can be attributed to the need to enhance the functionality of packaging and bolster consumer convenience, as well as the protection businesses are seeking against product tampering. Consumers are demanding much more from their packaging and our customisable solutions represent the next logical step.”