Esko has unveiled its WebCenter 20.0, the latest feature-packed version of the company’s powerful and secure web-based packaging management and collaboration platform manages all aspects of packaging and label production for brands and their print suppliers.
“With WebCenter 20.0, we set out with a goal of making prepress processes considerably faster while delivering a 25 per cent increase in performance,” said Roman Stepchuck, Product Manager. “I’m delighted to say we have succeeded.”
WebCenter cemented its reputation as the go-to solution in the industry through its ability to streamline approval and project lifecycles, removing bottlenecks that are most commonly associated with the packaging development process.
WebCenter 20.0 includes new and additional support for end-to-end color workflow for brands and their suppliers – Color Trace. Brand owners can create color specifications directly in WebCenter and communicate them to their printers, who use ColorCert software from X-Rite to report a scorecard of the final production.
“We’ve also introduced an ‘Ad Hoc Approver’ function,” said Roman. “When users want to send a file for approval, but the recipient is not a user of WebCenter, that no longer matters. In WebCenter 20.0, files can be sent directly to an external email address – they can even be forwarded on to other parties for approval, depending on permissions – saving countless valuable lost hours in the approval process.”
A crucial focal point for WebCenter product development is the overall user experience, including the ease of use for non-expert users. “We wanted to make the user experience even more intuitive and personalized,” said Paul Land, Product Manager. “We’ve essentially designed the latest version of WebCenter to make your workflow more intuitive than ever before.
“With WebCenter 20.0, we have introduced a new dashboard where users can create a personalized view of their activities,” added Paul. “We’re making the complex simple! Having introduced a huge amount of functionality over the years, we’re now enabling users to switch on and off individual features. This will simplify and tailor the experience, ensuring they have easy access and navigation to all the information relevant to them in one place.”
For the first time, users can access and edit all their files from the new single dashboard page. The new Task Assignment function gives users an overview of how busy colleagues are when allocating tasks, helping improve efficiency and manage workload of employees.
“From a user experience perspective, integration with the interactive tools packaging professionals use on a daily basis is also important,” said Paul. “That’s why we have also introduced an impressive extra optional module, the new ‘WebCenter Tasks Plugin’.
“WebCenter was already compatible with Adobe Illustrator,” he explained, “but with the new ‘WebCenter Tasks Plugin’, WebCenter 20.0 is also compatible with InDesign and Photoshop too. In just a few clicks, users can open, edit and upload changes, significantly streamlining the entire process.”
