Esko | Brand Solutions is supporting brand teams looking to recapture market share while negotiating remote working and fragmented supply chain environments. Recognizing that savvy employers are embracing flexible working and adopting strategies that cater to continued
The business is focused on solving the workflow and asset management challenges faced by brands today with two proven web-based tools; WebCenter, a powerful, secure, cloud-based packaging management and collaboration platform and MediaBeacon, a digital asset management (DAM) system for images, videos and other digital files.
“In a time of massive flux and uncertainty, the good news for brands is that the solutions for digitizing workflow are already here. Our web-based project management system eliminates all the common problems for teams collaborating on project delivery, from ideation to marketing. But what resonates with users today is whether they’re working in-house, from home, remotely or a mixture of all scenarios, they can do so with confidence that our solutions are easily-accessible and available at all times,” says Matthew Haws, Global Marketing Director at Esko | Brand Solutions.
WebCenter manages all aspects of preproduction specification, approval and project lifecycle to remove the bottlenecks that are most associated with the packaging design to production process.
When used in conjunction with the flexible platform, MediaBeacon, cross-functional teams have access to all common digital assets such as image, video, audio and 3D files and can easily feed and retrieve these files to and from other systems. The Software as a Service (Saas) DAM system is welcomed by users for simply making it easy to find and repurpose assets – a universal pain point for all teams from creative to marketing.
