PulPac has taken another important step in the global commercialisation of its innovative manufacturing technology for fiber-based packaging and has reinforced the team with Emelie Andersson (pictured left) in a new role as Brand and Creative Manager.
With solid expertise, working with global brands on an international level, Andersson will drive brand development and growth as PulPac continues to scale up. She brings 15 years of experience of brand communication with a focus on strategic and creative processes. She most recently comes from Paradigm Brand Consultancy, part of Consid, the Nordic region’s leading IT and tech company. She said, “I am excited to be part of this innovative team. To work with a brand that leads the evolution of sustainable packaging, in a time where single-use plastics is one of the world’s biggest challenges, feels very rewarding and inspiring. Having worked many years in the agency world, I look forward to develop the PulPac brand from the inside on a holistic and long-term basis and support the transition towards packaging that does its job with minimum impact on our environment.”