Edale has appointed Brendan Martin as Senior Marketing Manager, further strengthening its commercial leadership team as the business builds momentum into 2026.
The appointment follows the recent arrival of Rob Brown as Sales & Marketing Director and underlines Edale’s commitment to growth, clarity of messaging and closer alignment between product strategy, sales and marketing.
In his role, Martin will be responsible for shaping Edale’s global marketing activity, strengthening brand presence, and ensuring clear communication of Edale’s value across markets, channels and customer segments. His focus will include campaign development, product marketing, thought leadership and closer integration with Edale’s sales and service teams.
Lachlan Buirds, Managing Director, Edale, said, “Brendan’s appointment builds on the momentum we’ve created with Rob’s appointment. As we expand our product offering and refine our market focus, it’s critical that our marketing reflects the confidence, capability and ambition of the business. Brendan brings fresh energy and a clear perspective at exactly the right time.”
