With almost three decades of experience, Brown most recently served as Sales Director NW Europe & Export at OKI Europe. Rob brings a wealth of knowledge to Edale having held senior roles focused on driving customer, market and application understanding, leading to sustainable success.
“As we prepare for a major 2026 push with our new CartonLine and LabelLine platforms, Rob will be key to shaping our global go-to-market strategy,” said Lachlan Buirds, Managing Director, Edale. “His track record in building high-performance sales teams and bringing complex technical solutions to market aligns perfectly with Edale’s ambition.”
With news expected soon about Edale’s latest machine portfolio, the company is scaling its investment in automation, single-pass carton production, workflow intelligence and global customer support.
“Edale is perfectly positioned to help customers future proof their business for where the market is heading, more automation, more single-pass capability, and more converters broadening their offering across labels and cartons,” said Brown.”I’m excited to help shape a global strategy that turns Edale’s technology into real competitive advantage for our customers.”
