Edale has appointed VBR All Service as its distributor for Italy, strengthening local sales and support for label and packaging converters.
VBR All Service will represent Edale’s printing and converting portfolio across the Italian market. Alongside the supply of Edale presses, it will provide consultancy, installation, operator training, technical assistance, preventive and corrective maintenance and genuine spare parts.
The agreement combines Edale’s engineering expertise and focus on innovation with VBR All Service’s knowledge of the Italian market and responsive local service. Together, the companies aim to support Italian converters in their efforts to improve productivity, enhance operational efficiency and strengthen long-term performance.
Lachlan Buirds, Managing Director, Edale, says, “Italy has one of Europe’s strongest label and packaging sectors, and we are seeing converters increasingly look at how they can automate more of their production, reduce complexity and improve efficiency. VBR All Service gives us the local knowledge and technical expertise to build on that opportunity. For Italian converters, it means access to Edale technology supported by experienced local expertise, from the initial conversation through to installation, training and ongoing service.”
