EBB acquires Realt Paper

Elliott Baxter & Company Limited (EBB) has confirmed the acquisition of Realt Paper, based in Dublin, Ireland. EBB has acquired 100% of the shares. The acquisition will generate combined group turnover in Ireland of circa €50m.

This acquisition will make EBB the largest merchant in the Irish market and further demonstrates commitment to Ireland. Realt Paper will continue to trade from their Swords premises and EBB Ireland from Rathcoole and Belfast. During 2024, EBB plans to integrate Realt Sales within the EBB logistics network offering the enhanced service and product offering to the Irish market.

Left to right: Matt Elliott and Ger Barron

“Our new combined strength will see a larger product portfolio and commitment to keeping high stocks locally to serve the Irish print, paper and packaging community. Since we entered the Irish market with our acquisition of UniBoard back in 2019, Realt has always been on our radar due to the excellent reputation they have. As a competitor, we have admired their professionalism in everything they do. Our new combined strength, backed up by our UK stock and resources, will see improved choice and better service to all our Irish customers,” said Matt Elliott, Managing Director, EBB Group.

“We are excited to join EBB Ireland, a 100-year-old family business with a similar culture. We look forward to developing new products and business areas and constantly improving our offering to the Irish market. The future is bright, and we are ready for all the opportunities it brings,” said Ger Barron, Managing Director, Realt.

“The paper and board market is in constant change and with that comes challenge and opportunity. We believe the combined entity offers the best chance for EBB to support all of the local markets. I and the team at EBB Ireland are looking forward to working alongside new colleagues at Realt and delivering higher value to both customers and suppliers alike,” said Chris Sandwell, Sales & Marketing Director, EBB Group.

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