Sutherland Packaging, the corrugated point-of-purchase (POP) displays and packaging manufacturer for retail locations and club stores, has introduced a program to make e-commerce shippers more vibrant and brandworthy while keeping down costs. Its new E-COMplete™ e-commerce printing program enables customers to cost-effectively create corrugated shippers that are direct extensions of their brands, transforming previously bland containers into valuable customer engagement tools.
Until recently, many brands have relied on e-commerce packaging that was unremarkable in appearance and not adequately representative of their brick-and-mortar brand expressions. However, many are waking up to the importance of their brands permeating the entirety of their sales efforts – including e-commerce. In addition, online-only retailers are discovering the benefits of extending branding far beyond their websites, identifying their packages for what they are: their first actual touchpoint with customers.
Sutherland Packaging’s E-COMplete™ program was born from a combination of the company’s longstanding versatility and recently incorporated technology. In addition to precision high-speed lithographic printing, the company gained notoriety for its innovative direct printing technique, which circumvents the traditional practice of mounting a lithographic label over corrugated substrates. Ideal for the retail consumer products sector and club store displays, this maximal impact, cost-effective full-color technology enables customers to save on both material expenditures and shipping times. The company also features high-speed digital production with exacting color matching.
