Durham Box has recently worked with Rheal Superfoods to create a vibrant custom gifting pack for the brand’s International Women’s Day (IWD) campaign.
Focusing on celebrating and empowering women, Rheal Superfoods curated a special IWD gift pack for over 70 influencers, women’s health advocates and brand ambassadors. The campaign aimed to help recipients ‘glow on the inside and out’ and featured a selection of wellness-focused products from brands such as Wild, NEOM, Elemis, Hairburst and Hair Syrup.
The limited-edition, digitally printed packs, designed and produced by Durham Box, reflected both Rheal’s brand identity and the celebratory theme of IWD. Manufactured from EB doublewall, the e-commerce postal pack featured a self-seal closure and ripper for ease of use. Visually striking, the inner liner showcased a vibrant gloss pink finish, while the outer layer used white kraft board with a mock kraft print and bold pink typography.
Charlotte Ali, co-founder and chief brand officer at Rheal Superfoods, said, “They looked fantastic! We were very pleased with how they turned out. The packaging was based on our existing e-commerce design, but featured a fresh twist, replacing our usual green branding with pink to celebrate the IWD campaign. Our influencers and ambassadors adored them.”
Produced in a run of 100 units, the custom-designed pack made an impact and strengthened Durham Box and Rheal Superfoods’ ongoing collaboration.
