Lalique Beauty, part of the Lalique Group, has enlisted DS Smith, an International Paper Company, to design and manufacture folding boxes and inserts in support of the launch of its new home fragrance collection, ‘Tales of Light’.
Lalique Beauty’s collaboration with DS Smith has enabled the historic house of artistry to incorporate sustainability at the core of a bespoke approach to packaging design for the new collection, and the packaging company’s expert design and implementation team have used FSC certified cardboard materials that are fully recyclable.
The corrugated inserts are coated with an anti-abrasion varnish to protect the delicately crafted glass candle jars. The cases are made from graphic board for high-quality illustration print with off-set printing, and carefully selected varnish.
“We were thrilled and honoured for this opportunity to collaborate with Lalique Beauty on this new and very carefully crafted packaging for their Tales of Light home fragrance collection,” said Marie Labouret, Sales and Marketing Director, DS Smith Consumer France. “The packaging solution is beautiful, and the exterior design is intended to evoke the elegance of the Art Deco era. We used our fully sustainable corrugated cardboard materials, and approached as we always do, with dedicated attention to detail.”
