DS Smith removes over 313m pieces of plastic in two years

DS Smith today confirmed that it has designed out over 313 million pieces of plastics in the last two years alone as part of its plastic replacement programme.

The significant figure equates to more than three million units per week, as customers and consumers demonstrate demand for fibre-based packaging as an alternative to hard-to-recycle plastics.

To meet this demand, DS Smith designers have worked with customers to create 1,000s of new innovations to replace plastic. Solutions have been created to remove everyday plastic items including ready-meal trays, plastic fruit and vegetable punnets and plastic six pack rings that pollute the planet. This all comes at a time when campaign groups are highlighting the amount of plastic that ends up as waste, making it more important than ever to remove them at the design phase.

Samantha Upham, Sustainability Business Partner – Sales, Marketing & Innovation, commented, “With our help, customers are accelerating their ambitions to remove problem plastics from their products. By using our Circular Design Metrics, we can easily show not just where plastic can be replaced, but how circular their packaging is right now and where we can make improvements together. All 700 of our designers have been trained in our Circular Design Principles, which means we can design out problem plastics at inception stage and find alternative fibre-based solutions which deliver the required attributes.”

Over the next year, DS Smith will continue to drive adoption of fibre-based alternatives amongst customers in response to consumer demand for plastic alternatives. In a recent survey commissioned by DS Smith, 4 in 10 consumers (41%) wanted packaging made from alternative renewable sources, whilst in a separate survey, 52% of Brits said they would purchase products that contain less plastic to help improve recycling rates in the UK.

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